6 Alternatives To The Google Analytics Tool

Google Analytics is a great tool, but there are many other similar programs that also excellent options. Check them out here!

Google Analytics is not the “be all, end all” to your internet marketing campaign. A lot of people won’t believe it when we say it, but there are a number of great alternatives out there that actually may be more profitable and more suitable to your needs. Listed in no particular order are our top choices:

1. Woopra

Here’s one thing that Woopra has that Google Analytics can’t offer you: REAL TIME STATS! No, you don’t have to settle with stats that are hours old. There are programs out there that will give you stats right as they happen for your website and web pages!

Woopra also has a very attractive user interface that’s easy to use and navigate through. No matter if you are a beginner or an expert, you’ll appreciate what Woopra has to offer. This program has a number of special features, like a desktop client, deep segmentation, visitor tagging, and they also have a live chat feature. While there are paid versions of Woopra available (ranging from about $5 to $20USD per month), there is also a free version available for those who have up to 30,000 page views per month.

No matter how basic or how in depth you need your stats to be, Woopra has you covered. If you have a smaller website, there’s a good chance that you won’t even use 1/3 of the features available, but they’re always there if you ever want ‘em.

2. StatCounter

StatCounter has been kicking around for a while, and has been known as one of the best Google Analytics alternatives ever since it hit the ‘net. Now we know that StatCounter isn’t as clean and shiny and pretty as other alternatives that we’ll list here, but it’s still a great product. It’s another program that offers statistics in real time, and its interface is straight-forward and easy to understand. Another great plus: it’s basically free for everyone. Though there is a price range of $5 to over $100 per month, for most users you won’t have to pay a penny.

NOTE: Even if you do choose to go with Google Analytics, this is still a nice complimentary “real time” stat counter that will prove to be extremely useful.

3. Mint

Some people love this about Mint, and some people hate this, but Mint doesn’t pack on the features like other analytical programs do. They offer you exactly what you need and they really make a point to just show you the most relevant data that there is about your website. You can choose to use “Peppers” (which are plugins) with Mint that will allow you to “spice up” and obtain different or more in depth statistical information (one that we really like is a “Pepper” that allows you to tailor Mint so that you can use it on your iPhone).

This is another real time statistical program which, though not free, does have a reasonable one time price for each individual website you run. As we mentioned, there’s a large and ever growing plugin library available too that you should check out so you can get exactly what you want out of your analytical program.

4. Clicky

What beginners and novices will really appreciate is how the dashboard gives you a very comprehensive overview of all of what it considers to be core data, like the number of visitors you had, visitors’ actions, bounce rate, top search terms, and top content. It’s also fairly easy to navigate, so you can quickly dig deeper into each statistic.

NOTE: An interesting and notable feature is that Clicky calculates the bounce rates differently than almost all other programs. This program considers every visitor who spends more than 30 seconds looking at your page as a true visitor and will not count them as a “bounce”, even if they don’t navigate to a different page for your site.

Clicky’s also great for anyone who’s a Twitter fiend. It has a cool feature where you can set up customized Twitter searches, so you are able to actually monitor Twitter for any mention of your website or brand.

This program is free to use for up to 3000 page views a day, which is more than suitable for a lot of smaller web site and blogs out there. Beyond that, you can expect to pay anywhere from a couple of dollars to $50 a month for this intuitive and easy to use tool.

5. Piwik

This is another nice, free tool that’s easy to install and easy to use. If you have ever seen Piwik and are used to seeing interfaces like that for Google Analytics or Woopra, you may be a bit disappointed at first. It’s just not as fancy as a lot of them out there. But it’s still easy to navigate, the data is easy to find and understand, and you can easily set up goals for performance tracking. The dashboard can be customized to your liking and they also offer a ton of nice plugins that you can add on.

NOTE: If you have a site or sites with Hostgator, you may have to check in with Hostgator’s support team to be able to install it correctly.

6. Reinvigorate

Much like Woopra, reinvigorate is a great looking tool. It’s stylish, it’s well designed, and they really emphasize real time tracking. They also offer a heatmap feature which a lot of programs still aren’t offering these days. The heatmap will allow you to quickly see just which parts of your site are really drawing people in, and which parts of your site people tend to be ignoring.

Reinvigorate has some other great features, like the ability to identify registered users by name, the ability to track a user’s behavior, and it has a WordPress plugin that makes installation incredibly easy.

There is a free version which has limited features and will allow for 100,000 page views each month, but you can customize how much you pay for anything beyond that starting at around $10 a month.


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