Keywords are the most recognized aspect of your webpage to the web crawlers from search engines. When you are choosing your keywords you need to find low competition ones that will allow you to rank in the search engines.
Some people refer to this as niche blogging because you’re only focused on a niche of the market that you’re trying to break into. They help you break into the market because there is so little competition with the ones that you’re using. Once you have chosen your’s you will be able to rank against major retailers in little time. If you have no idea how to do keyword research, take a quick breath. Here is a simple guide to help you get the best ones through keyword research.
1. Realize That You Don’t Know The Markets
It doesn’t matter what kind of blog or niche you are in, you must do keyword research to find the best keywords for your site. Many people start a blog and think that their’s are going to bring in readers, when in reality they are either too competitive or never searched online. Realizing that you’re not a marketing guru yet is the first step in getting good key terms for your blog. The market changes all the time and you need to find the ones that are going to be good for your niche. A common one for your niche might not be most searched or the most used so keep this in mind before you start writing your posts.
2. Utilize Good Keyword Tools
Keyword tools are great for doing your keyword research. They can give you the most searched and the least searched key phrases on the Internet. When you are doing your research you need to use a keyword tool. There are a lot of tools on the market, but Google gives you a free tool to help out with research.
The Google Adwords Keyword Tool lets you key in phrases or keywords into the interface and see what the competition is. When you click on the “Competition” tab from the tool you can list them from high competition to low competition. This will give you at least 10-15 phrases that you can use in your blog post. Your research is going to determine how you can rank your website with the search engines so be thorough.
3. Have A Good Mix Of Keywords
A common mistake that people make with their key words is only using low competition keywords in their posts. When you are writing your post you want to use to the low competition keywords along with a broad keyword phrase in order to rank with the search engines. If your blog is specializing in horse brushes, you might use the phrase “brushes” in your post.
This is a very broad keyword. In fact, horse brushes is also a broad keyword. When you are making your posts, you want to include the phrases “brushes” and “horse brushes” but you also want to include your niche keywords like “stiff bristled horse brushes.” This gives the search engines a broad scope of what your site is about, but also ranks you for the low competition keywords.
4. Optimize Your Blog With The Right Keywords
Your on-page content is a very important aspect of getting your website ranked, but there are other things that you must focus on in order to optimize SEO in your post. The Title Tag on your website, the headings, the alt text and the anchor text all play a part in helping you get ranked. If you are using a blog, you can edit the HTML from the control panel on your host. If you are using a host like “Host Gator” you can use the panel that came with your package. Make sure that you are not spamming the search engine bots with your keyword in these site fields.
5. Continue To Monitor Your Keywords
As the trends change, so will your keywords. Getting ranked in the search engines is one thing, but staying ranked is another. If you start to see a decline in your traffic or your orders come to a standstill, reevaluate your keywords. Use your tool to run a check on the keywords for your website every week or so to help generate traffic back.
Most of them are interchangeable with others so a simple “Find and Replace” command in Word or through your text editor could do the trick in a couple of seconds. Never leave a web page unattended for more than a month without doing keyword monitoring. Your readership will fall and they could buy a product from another vendor. Once somebody has had a good experience with another vendor, it’s very hard to bring them over to your site.