“Make money online.” It’s something that we’ve all heard about, but many of us don’t take advantage of. There are those out there who doubt that you can actually make money so easily, while others just don’t know how to get started.
Fortunately this guide will not show you that you can earn money blogging, but that you can also earn A LOT of money doing so, just as long as you’re doing it right.
There are several different ways mentioned below on how you can make some decent cash with your website, but you don’t have to implement them all. It’s all about trying different things and monitoring their success to see which method or methods work best for you and offer the best earning potential.
1. Ad Networks
Ad networks are one of the most common ways for anyone to make money by blogging. These types of networks are companies that help connect advertisers to websites that will then host that advertisement. The more intelligent ad networks out there are able to target a market to host the advertisements, and they also keep statistics and track the success of the advertisement. A popular and great ad network to start out with is Google AdSense.
2. Cost Per Click (CPC)
Cost per click is another common way for advertisers to post their advertisements online, and for the website owner to earn some royalties from it. Cost per click, which is commonly referred to as just CPC, is just that – when ever anyone clicks on an advertisement on your blog, you will then receive a certain amount of money in return. AdSense, as just mentioned above, used to be CPC only, though now they implement a combination of other strategies such as CMP, which we will describe in the next section.
3. Cost Per Impression (CPM)
With this kind of advertising, what you do is sell some online ad space that you have available on your blog. The advertisement will then appear on your blog, and you are paid based on how many times the ad loads up. Typically you can expect to be paid for every 1000 impressions of the advertisement, but the amount that you are paid does vary a lot. For instance, if you choose a high value niche, you can definitely make a lot of extra money online (it’s not unheard of to receive somewhere around $40 per 1000 impressions on high value niche blogs). If you have an unpopular or uncommon niche, you can expect to make less.
4. Cost Per Acquisition (CPA)
For these types of advertisements, you are paid only when ever someone takes any sort of action after they click on the advertisement. The person who clicks on it doesn’t necessarily need to purchase anything; they may only be providing an email address for a newsletter or signing up for a service. Though these are less common, if you do have a high value niche where there is a whole lot of interest shown, you can make a lot of money through CPA. The pay out tends to be more than CPC and CMP simply because it does require for the person who clicked the advertisement to do something more than simply see the ad or click on it.
This is a great way to make some good cash if you have a website or a blog that is driving in a lot of traffic. With sponsorships, you can sell your ad spots on a month-by-month basis to companies or merchants, and receive a fixed amount every week or month (however you choose to sell the space). If you are new to blogging and haven’t worked up a large audience yet, this may be a bit beyond your scope. But it’s something you should definitely look into down the road when your blog starts getting a lot of traffic.
6. Text Links
You do have the ability to sell text links on your site, and these are sometimes successful. These have decreased in popularity over the years though and may affect your search rankings, especially with Google. The reason for this is because the person who is buying the text link on your blog is usually only doing so in order to rank higher in the search engines, and for nothing else. As companies like Google frown on this sort of behavior, it can be a bit risky. If you choose to have text links, consider yourself warned.
7. Newsletter Advertising
Newsletters are a great way to not only acquire email addresses through your blog, but it’s also a good way to stay connected with your audience and encourage them to come back and visit your blog more often. You can start advertising your newsletter as soon as you open up your blog, and once you start to generate some traffic, you can then start selling newsletter advertising space to vendors and merchants who sell goods or services related to your blog. Sponsorship banner ads tend to do pretty well in newsletters.
8. Video Advertising
This is an area that is absolutely booming right now. Let’s face it; people like to watch videos more than they like to read. Videos get the message out faster, and they also build a great sense of trust and a better connection with your audience. Video advertising is also a great way of achieving a higher ranking in search engines too. If you do plan on publishing videos on your blog, then it would be a good idea to look into YouTube’s integration with AdSense. You’ll then be able to make money online from the advertisements that appear in the videos that you post.
9. Pay Per Post
If you’re a blogger and you plan on reviewing products, why not get paid for it? Pay per posts, which are also known as sponsored posts or advertorials, is a method where you are paid to promote or review a product in a blog post. Though this method is considered controversial by other bloggers out in the blogosphere, this is a good way to earn money blogging.