Congratulations! You’ve made it this far. You’ve got your niche, figured out what you want to talk about, who the other players in the niche are, decided what you like about them, what you don’t like about them, and you’ve started interacting with their readers on their blog and you have begun to build up your presence. Now what?
Now you write your first blog post.
Oh, how this strikes fear in the hearts of many a blogger… “What will I write about?” They ask “How will I come up with a topic.” Writer’s block sets in at this point and for many, but really, it’s not a problem if you’re writing about something that you are passionate about.
Not satisfied? Fine. We’ll give you a sure-fire way to come up with your first subject.
Lock yourself in a room. Literally. No cell phone, no significant other, no T.V., nothing. Sit down in front of a pen and paper and write down every idea that you can think of. Don’t stop until you have a least 50-100. Then pick one. How do you pick you? You pick the one that speaks to you. How will you know which one speaks to you? It just does. Try not to over think this. Your first blog post is important, but the fate of the world doesn’t depend on it. Just your world. Kidding! Just relax, and pick one. You’ve got like a 100 to choose from, right? See, it wasn’t that hard. You’ve done it! You’ve chosen a topic. And now you have your first blog topic ready to write about to your heart’s content.
Here’s something to get your juices going: What keeps your audience up at night?
What are their hopes, dreams, problems, etc? Now pick one of these and write about it. Now we come to blog length. How long should it be? As long as a woman’s skirt: long enough to cover the goods, but short to keep it interesting. Spell check it, and be sure to test any links in it you might have to say, your twitter account or a product page.
On a side note, always have a notebook handy.
You will often find yourself getting ideas at the most random times, when you least expect it. Write them down whenever they come to you. You may never actually use any of these ideas that you come up with on the go, but you will have them and it will help relieve any fear or pressure you feel about coming up with topics. You’ll never be stuck.
Once you have that first blog post written, when do you post it?
This is a bigger question than you think. The name of the game with posting is consistency. Do you post every hour or every day or every week? You have to set a schedule and stick to it. If you’re going to make money at this, you need to have people consistently coming to your site to check out your content. It has to be new, constantly updating content. They aren’t going to be checking out your greatest hits, either. They want new, fresh content. It’s not going to help if you post ten times a day for a week and then don’t post again for another month. If you do that, you’ll come off as flakey to your readers and that’s just death to bloggers. You won’t get those readers back, and you won’t be generating any traffic or making any money, either.
But it’s not just readers that hate inconsistency and flakiness. Search engines hate it too. You want to be on their good side, and you’ll need to be posting regularly. We’re talking at least once a week, and there’s no reason you shouldn’t be able to manage that. The more posts the better, but don’t commit yourself to something you can’t deliver and end up flaking out. There’s plenty of scheduling software’s out there that can help you make sure you never miss a posting. WordPress even allows you to schedule a post to go live at a certain date and time. So there’s no excuse to not be posting regularly!