When trying to promote your new blog, the first thing you want to do is to get your blog listed in the top website and blog directories online. Your main goal, as you learn how to start a blog, is to get your message disseminated to as many interested, targeted leads as possible. By putting your information out there for folks to find, you will be giving yourself the best chance at drawing in more and more readers.
Promote Your Blog
Let’s face it: you can never have too much publicity for your blog or business. Some people make the fatal mistake of creating a blog and publishing content but never doing any promotion whatsoever. While that can work over the long-term if enough of your content gets into the search engines, it certainly isn’t the quickest or most efficient route to getting your information into the right hands. You need to take some proactive steps in order to get your blog noticed in the right places.
It’s very simple to register your new blog with the top website and blog directories. We’re simply talking about filling out forms on certain websites so that you can start to get noticed. This is not one of the more active ways of marketing that we will talk about later, but it is very important in the overall marketing plan of your website.
Technorati Blog Directory
Probably the most popular blog directory that you can register with is called Technorati. This site actually tracks and lists the top 100 most influential bloggers. This would certainly be a list that you would like to be on in the long run, so the first step is getting your blog registered there.
BlogCatalog Blog Directory
Another influential blog directory site is called BlogCatalog. Again, it is very easy for you to go ahead and list your site here as just one more way of drawing in more visitors and attention. If you go to Google and put in the term “blog directories”, you will find hundreds of different sites where you can fill out a form and have your site listed. Again, don’t expect a huge influx of traffic as soon as you do this, but it is still a great way to get more publicity of your site over time.
So what is the big deal about getting submitted to these blog directories? One of the biggest reasons is because the search engines often crawl these directories. These directories are structured such that the search engines like to regularly check for new content. Therefore, if you list your blog on a site then you’re more likely to get continual attention from the search engines.
Another reason to get listed on blog directories is that some of these directories actually do see quite a bit of traffic. Many of them rank very high in the search engine results, so this can create a lot more clicks and exposure that you would not otherwise have access to.
You can’t bank on the fact that you’re going to get thousands of new visitors the next day just because you listed your site on a few blog directories, but any traffic that you do get is like icing on the cake because you wouldn’t have otherwise had it.
A lot of these blog directories have a huge number of incoming links. Some of the directories will give you the opportunity to provide a reciprocal link. This means that a number of links are being generated on a regular basis which helps for popularity and placement in the search engines. These blog directories also make a lot of use of the RSS feed updates which can allow for more individuals to subscribe to your specific blog feed.
You can submit to these directories individually on your own or sometimes you can outsource the task to someone else. There many contractors that you can find on different freelancing websites who would be glad to set up your blog directory listings for you. There are also certain software programs that will allow you to submit many at one time.
However, you have to make sure that the programs are not spamming any systems because you wouldn’t want to get blocked.
DMOZ Website & Blog Directory
Another major blog directory that many bloggers make sure to submit to is DMOZ.org. This is a directory of websites which is extensively utilized by search engines. This is actually the largest human edited directory on the Internet.
It is an important site because it’s trusted by the search engines and regularly reviewed by a human. Google and other search engines know that the information can be trusted as being legitimate, so getting in this directory is of utmost importance.
When trying to get yourself listed on the site, make sure that your site category is correct. You’ll submit your site to the most relevant category because the human editors are not going to allow you to submit your site to the wrong category.
You should also be patient with the process because it can take several months before you get accepted to the site. You also want to carefully write your description text to make sure that you follow the DMOZ guidelines.
Getting listed in the major website and blog directories is an important part of doing the initial promotion on your new blog. It certainly is not the last thing that you will do to market your new website. However, it never hurts to have this extra bit of traffic producing juice behind your site.
As a new blog owner, you will do everything within your power to get as much of your content sent out to your new potential readers. This might mean through RSS feeds, blog directories and other avenues which will generate interest and traffic to your site. Once they are on your site, remember that it is your responsibility to provide quality content in a welcoming format in order to keep people on your site and make them want to come back again and again.